Marketing Your Business!
Welcome to The Social Media Marketing Depot! If you’re a business owner and have heard about this “thing” called Social Media Marketing, you’ve come to the right place. Let’s start with an explanation of what social media marketing is, and why, as a business owner, you should familiarize yourself with it and learn why so many businesses use it to market their company and services.
So, just what is social media?
Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. It is content that people can view, read, or hear when they perform a search query on Google, Yahoo, Bing, or other search engines. Social media is indexed by the search engines, which serve them up in a search result according to relevancy to the search query. Let’s say someone is looking for information about medical malpractice. The search will return all relevant content, ordered by many factors. The content can be of videos, blogs, articles, businesses, maps, websites; anything that is relevant will be returned.
The next question is: “Why are so many businesses using Social Media Marketing?”
The answer is that Social Media Marketing creates BUZZ! It gets people talking. Let’s say that a cosmetic surgeon develops a new facelift procedure. The procedure is described in articles, in videos, and in blogs which are posted on social media sites. People learn about it, and begin talking about it. They bookmark it and share with others. The buzz ultimately leads to visits on the surgeon’s main website, which in turn leads to new business.